Richard Eyre, the Head of City Centre Management and Major Events at Sheffield City Centre, was my guest on today’s Business Live radio show.
Footfall in Sheffield, like most locations, had declined by about 9% in 2012 – so coming up with creative and innovative ways to support retailers and generate visits to the city were clearly crucial. Richard talked about the Council’s successful use of High Street Innovation Fund and Keep Sheffield Working Fund to support independent and multiple retailers, and generate footfall through the Summer Saturdays programme of events.
He addressed how the Council in Sheffield has utilised social media to support traders and events in the city centre – and commented on the measures announced by Government in December around business rates, parking, and technology which are aimed to support city and town centres. Will these go far enough?
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