A “grand tour of marketing” with stoic northern grump Rob Drummond, in a comprehensive radio interview. Rob covers storytelling, building trust, marketing automation tools and much more in this podcast, first broadcast in my Sheffield Live radio programme.
Predictions of business limbo: as robust as a reading of the rennet?
When the UK election exit polls were published on Thursday evening, I knew we were in for a long night. Many pollsters, pundits and media commentators had predicted a somewhat different result. Perhaps they would have been better using the ancient art of tyromancy to foretell the outcome. Tyromancy, in case for some reason you’re […]
Holding down an Octopus to build a British clothing brand
Jilly and Neil Kapusi of Ushi discuss the journey of Ushiwear – which Jilly launched in 2008 and grew from a garage based hobby business to a thriving British hand printed brand, selling all over the world. How have they developed the brand and increased ecommerce sales – and what support did they get from the Google Digital Garage? Listen to the podcast here.
Vicky Fraser wants to turn you into a business superhero
Running your own business? Always make sure your clients are happy? Great. But if those clients aren’t making you happy, don’t respect you or pay you on time (or want to pay you in fish and chips!) then you don’t really have a business, you have a pretty miserable job. And many freelancers and small […]
£25k investment for Research Retold
Through Keep Your Fork Ltd, I’ve been supporting Research Retold, a business which turns complicated research documents into easily-digestible summaries – helping researchers to more effectively communicate their findings. So I’m delighted that Mihaela Gruia, Research Retold’s founder, was the winner in a competition to receive a £25k equity investment from UK Steel Enterprise through […]