When the UK election exit polls were published on Thursday evening, I knew we were in for a long night. Many pollsters, pundits and media commentators had predicted a somewhat different result. Perhaps they would have been better using the ancient art of tyromancy to foretell the outcome. Tyromancy, in case for some reason you’re […]
Predictions of business limbo: as robust as a reading of the rennet?
Holding down an Octopus to build a British clothing brand
Jilly and Neil Kapusi of Ushi discuss the journey of Ushiwear – which Jilly launched in 2008 and grew from a garage based hobby business to a thriving British hand printed brand, selling all over the world. How have they developed the brand and increased ecommerce sales – and what support did they get from the Google Digital Garage? Listen to the podcast here.
Which is worse: Paxman or being interviewed with an attached cat?
Have you ever done a BBC Radio interview with a cat attached to your leg? Afraid to say I have. It went well, but it was pretty painful – not as painful as some interviews though.
Lessons from the naughty cheese smuggler
What will make a cynical journalist excited enough about you that they’d smuggle your product across the world?
How stories paid for terrifying trousers and patchouli candles
Stories can be memorable. And they are persuasive. What makes them so invaluable for effective communication and how can they help your messages to achieve exponential impact?
A story, a speaking tip, and an opportunity: today’s radio interviews
The incredible power of storytelling was demonstrated in today’s Business Live radio show by guest Deborah Bullivant of Grimm and Co. A children’s literacy charity and ‘apothecary to the magical’ Grimm and Co has been “supplying evil plots, wild schemes and kitchenware since 1148,” and has to be seen and experienced to be believed. […]