Now is the time of year when the shadiest sellers of marketing snake-oil ramp up their ludicrous claims as they prey on small business owners. You’ll have seen the promises…
Allen Holland: One Sold, One Given jackets plus crowdfunding and manufacturing tips
New radio show interview: Allen Holland on the Nessh Jacket, a high-tech jacket which smashed its crowdfunding target. For every jacket sold one is given to a person affected by homelessness. Plus manufacturing, product design, licensing and international business advice.
3D scorpions, Nessh jackets, Seedstick magic – Über, BuddyBurst and Dark Peak
Interviews with Greg Clark and Rob Sandom of Über Agency; Jamie Gray of BuddyBurst and Allen Holland of Dark Peak Gear
Rob the cartoonist and the Food Circle Supermarket – new interviews
When it comes to marketing, testing, measurement, learning and refining is key, according to my guests from two thoroughly different businesses and industries. James and Paul run Food Circle Supermarket, an ecommerce business. Rob is a cartoonist and illustrator.
Emma Jones, SME Crown Representative and Peter Byrom, audiologist – new podcast
Emma Jones, Enterprise Nation founder and SME Crown Representative on winning government contracts, writing business books and who inspired her and Peter Byrom on managing hearing loss, undertaking education, and developing his audiology practice.
Boring Bobby Verybiglongwords and 8 tips for better communication
Plenty of business authors suffer from clever-itis.
Many business leaders and social entrepreneurs do too.
Marketing: don’t be like the KLF; do measure the right metrics
Remember the KLF? Rock stars, artists, provocateurs: 23 years ago they burned a million quid in a field. That really upset quite a lot of folk. But it’s what lots of business owners and social entrepreneurs are doing all the time. Last autumn I was dismayed but not surprised to read research showing that almost […]
Accountant with heart and soul PLUS Dom the Pack Leader – new radio show interviews
Interview with dog trainer and pet business coach, Dom Hodgson, and (in the words of a listener) an accountant with heart and soul, Steve Knowles.