Get your paperback or ebook copy of Vitalising Purpose – The Power of the Social Enterprise Difference in Public Services Jamie Veitch and Jonathan Bland, with a foreword by Lord Victor Adebowale CBE. “A must read for chief executives, heads of transformation, commissioners and procurement officers, and social entrepreneurs.” Maximise social value, public benefit and […]
How to do business in Japan, get Government contracts and run an ethical business – Johnny Pawlik
Johnny Pawlik is global managing director of Mantra Media and co-founder of Atelier Japan. In today’s radio show: Ikigai, culture, ethics and purpose; doing business with Japan and a book recommendation.
Drayton Bird: how to do better marketing and an hour of astonishing tales
If you want to sell anything to anyone or persuade folk to support your cause listen to the podcast. One nugget alone can usually improve the result of your advertising by 50%. Drayton has had a profound influence on modern advertising and marketing – especially for those marketers and business owners who value results above anything else.
How to communicate your research more effectively with Mihaela Gruia
How to communicate research findings and complicated messages effectively, with Mihaela Gruia of Research Retold.
3D scorpions, Nessh jackets, Seedstick magic – Über, BuddyBurst and Dark Peak
Interviews with Greg Clark and Rob Sandom of Über Agency; Jamie Gray of BuddyBurst and Allen Holland of Dark Peak Gear
Future scanning: wi-fi, communications, tech, and media disruptions
New radio show podcast: an update about some of the enormous changes taking place in journalism and the media right now, and an interview with wi-fi and tech expert (and bestselling author) Neil Reid.
Lackadaisical pitchers make ink-slingers livid
It’s easy to think that if you’ve done something noteworthy, journalists will write about you. But you need to remember something crucial: can you make their lives easier? Are you giving them information that is relevant? And, if you are pitching them to cover you, are you ready to respond rapidly to any queries they have?
Which is worse: Paxman or being interviewed with an attached cat?
Have you ever done a BBC Radio interview with a cat attached to your leg? Afraid to say I have. It went well, but it was pretty painful – not as painful as some interviews though.