Does commercial success need to come at the expense of social and environmental impact? And are some impacts more important than others?
Can rogue agency bring PR industry into disrepute?
September 5, 2017 by Leave a Comment
A high-profile rogue PR agency reminds me that many folk have a jaundiced view of PR and communications – and you can’t necessarily blame them.
But good and ethical PR (and marketing) is most definitely not about telling lies, spinning facts, or creating hyperbole around mediocre products and services.
How to get journalists to cover your business
April 20, 2015 by Leave a Comment
Rotherham Hospice Business Networking: Business Breakfast Wake up Call Over the last five years the media has changed beyond all recognition. Find out how your business can take advantage – and feed busy journalists tasty morsels of news on a plate On the menu at Rotherham Hospice’s breakfast networking event: 20 inside-track methods to get […]
Lean marketing for social enterprise & startups
July 28, 2014 by Leave a Comment
I thoroughly enjoyed running Marketing skills for social enterprises – connecting with your customer last Friday afternoon. The workshop, organised by the Yorkshire Venture Philanthropy Programme and South Yorkshire Community Foundation took place at Sheffield Hallam University’s Sheffield Business School. Andi Stamp joined me to lead the seminar, bringing his expertise, empathy and enthusiasm: Andi […]
